JOURNAL: CORPORATE SENTIMENT TOWARD AI AND THE PERCEPTION OF AI IMPLEMENTATION BARRIERS IN SLOVAK FIRMS

Although prior research has extensively documented technological, financial, and organizational barriers to artificial intelligence (AI) implementation, less is known about how firms subjectively interpret these barriers through their broader organizational attitude toward AI. This study addresses that gap by examining whether firms with different levels of corporate sentiment toward AI differ in their perception of AI implementation barriers. The analysis is based on a questionnaire survey of 816 firms operating in Slovakia. Corporate sentiment was captured through eight variables and perceived implementation barriers through twenty variables. The data were analyzed using descriptive statistics, the Shapiro– Wilk test, Levene’s test, the Kruskal–Wallis test, and the Mann–Whitney U test. The results show that corporate sentiment toward AI is significantly associated with the perception of 18 out of the 20 examined barriers, suggesting that barriers are associated not only with objective organizational conditions but also with firms’ attitudinal and strategic orientation toward AI. The strongest perceived barriers were related to integration complexity and the financial demands of implementation and maintenance. While firm size and length of operation were not statistically significant, ownership structure was associated with differences in barrier perception. The study contributes to the literature by highlighting the interpretive dimension of AI implementation and its relevance for managerial practice.

Authors:

Hamranová A., Bolek V., Hajduová Z., Banda F., Štetka P.

Read more: https://www.proquest.com/openview/bb089d6a793feb25195d5d60c768bf9a/1?pq-origsite=gscholar&cbl=5003933